Creating An Online Brand Identity

An Online Brand Identity

Creating an online brand indentity is the best course of action to take to build a Successful Online Business.

This all starts with YOU establishing your online presence.


Creating Your Online Brand

By creating accounts on sites like Facebook, Twitter, LinkedIn, Google Plus and many more.

Social media is a great way to make yourself prominent on search engines, which boosts the signal of your online brand identity.

If you are looking to learn some of today’s “Up-To-Date” social media marketing strategies that will help you create your online brand Click Here Now.

You Can Also Set Up WordPress Blog!

I have been talking to quite a few people the past few days about building their online brand identity through blogging and many of them have no idea as to what they could blog about.

I told them they should just start sharing their passions.

Helping Others Through An Online Brand Identity

The important thing is to define who you want to work with and then how you can help them. 

This is their needs, wants and desires. Of course you will need to add your personal stories as well.

Let’s talk about this for a minute OK?

I am sharing a conversation here that I had and I am just giving you some tips about how you can build your online brand identity with social media and a WordPress blog.

Easy Enough Right?

Well these are things that I have learned on my entrepreneurial journey thus far.

So it is all about sharing your knowledge in a friendly manner. You don’t have to be a professional writer, all you really need to do is just write as you would talk.

An Online Brand Identity

All you are after is solving a problems for others.

Don’t worry about getting things perfect, just get to it, this is the most important part.

Creating Your Online Brand


OMG when I go back and read over the first few blog posts that I wrote I am shocked that I actually went ahead and published these.

The people who visited my blog must have thought I was crazy!

But I never knew any better, I didn’t have a blog post like this to read.

The key to your online brand indentity is to just get to it and then to take consistent action!

 Consistency Is Key!

Remember who you are talking to.

Get specific on this and create an online brand identity.

My last post was Discover How To Build Your Successful Brand, Feel free to click on over and check it out.

Create An Online Brand Indentity By Creating Content

Introduce yourself with a video and if you are afraid of video get over it.

Nobody starts out being good in front of the camera, again my first video’s were awful!

You can learn how to do a power point presentation or just add audio, these are very easy to do.

Putting together a video is a great way to let others know that you are a real person, this will put a face to your blog, social media as well your online brand identity.

Now it is important to get people to your blog and to have them returning on a regular basis. This is where the value comes into play. You need to give value, meaning solving their problems.

 When someone connects with you, always reply!

I know this may sound like a no brainer but I do know that this one is very important, just a short Hi at first will do.

Building your online brand identity is all about building relationships with people.

You will want to get better at communicating with others. Sharing, giving value, you are not trying to impress anyone, just be yourself.

Be Real! Build Your Online Brand Identity!

Here is something that I had to learn the hard way.

Beware of crutches.

If you brand you there is no crutch.

I am not saying not to join an MLM Company or an Affiliate Program or whatever just be conscious about your online brand identity.

I wasted 16 months branding the company and the owner that I was with at the time, take it from me brand yourself right from the get go.

The question you need to ask yourself?

What would your life be like let’s say in a year from now if you don’t take action today?

The same right?

Make A Conscious Decision And Start To Build Your Online Brand

If you need some help or would like my support, feel free to set up an appointment to chat.

I am here to support you and will help you to build your online brand identity the right way the first time.

Helping You Helps Me!

Decide to be something else, you do need to decide who you want to be.

I want to become someone who can make an impact on others and show them what not to do.

Yes I am ready to start to support people from all over the world, to share my knowledge and help them get out of their current circumstances!

You can become all you want to be.

Yes you can accomplish anything you put your mind to, just because you are not where you want to be right now is not an indicator of what you can be. 

Not building your online brand is selfish because once you have success you will then be on your way to helping others.

Did you get any value from this post? I hope so because this was my main goal today.

As always, thanks for visiting my blog!

Here’s To Success, Here’s To Happiness

Success Coach Chery Schmidt

Chery Schmidt

Skype: cheryschmidt

online brand identity
Retirement Planning With Chery Schmidt: Global Entrepreneur & E-Commerce Consultant: Partnering with positive like minded entrepreneurs who have a burning desire to succeed.

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    • says

      Welcome to my blog Carolyn and Thank You for your kind words! I do agree Social Media is where the people are and Yes the important thing is network by sharing value and engaging.. Thanks for stopping by and adding to the conversation today my friend! Nice to see you and I do hope to see more of you here.. Chery :))

  1. says

    Great post as always Chery. It took me until the back end of last year to realise people join people not business’. I’m building my on line presence every day little by little.

    • says

      Hello Martin! So very true my friend People DO NOT join your business THEY JOIN YOU!! You are doing an Awesome job branding yourself with your blog, now let’s start working on your Social Media more. Thanks for adding to the conversation here today, Talk Soon Chery :))

  2. says

    Hi Chery,

    This “character” is the brand that I’m working hard to build and to get known. I’ve joined many social sites; unfortunately, I’m lost at so many of ’em, LOL Recently joined Triberr and created a tribe – not getting any results.

    I wonder if folks don’t take my little reporter seriously. But I’m using him as a vehicle to draw attention to my product – which is my writing and my books. Plus, he’s just plain fun!

    BTW, would you like an I.B. Nosey interview? LOL

    (Thoughtful post. Thanks for sharing. :) )

    • says

      Wooo Hooo IB Nosey! How Cool is that? Branding yourself as a cartoon character HUM? Perhaps we could talk about this and why you choose to brand yourself as IB Nosey ARE YOU?? HEHE I would be interested to find out more about you and to see if what I am up would be a good fit for you. Please add me to Skype or better yet just set up an appointment. Looking forward to learning more about you and the gifts you share with the world.. Thanks for the comment and the visit. I do hope to see more of you here. Chery :))

  3. says

    Great advice here Chery. In fact I am in the process of getting my own blog set up as I type. I am branding myself instead of my company. I have grown to love blogging and the interaction which has come with it.

    • says

      Wooo Hooo Liz! I am so excited to stop on by and see what you have going on with your new blog! Congrats GF!! Thanks for the wonderful comment, I do hope to see more of you here.. Chery :))

  4. says

    Hi Chery,

    Creating an online brand is very important, indeed. With thousands to million bloggers and other online marketers out there, we need to find our own signature and promote ourselves the right way.

    I agree, we can become anything we want to be. All we need is a little of common sense and creative imagination, I would say, but as for the rest, it’s just doing the same thing over and over (rinse and repeat) until we get the results that we’re looking for.

    • says

      Hello Sylviane! You hit the nail on the head as they say when you mentioned “rinse and repeat” Consistent actions gets your results.. Thanks for the wonderful comment and as always the visit.. Nice to see you here again.. Chery :))

  5. says

    Give or take, online brand identity can only be effective if there is a consistency in the building of value. I completely agree that rebuilding our social media presence and strategies has a lot to do with creating the best online brand identity out there!

    I shared this comment in – the content syndication and social marketing website where this post was found.

    Sunday – contributor

    • says

      Wooo Hooo Sunday! You My Friend Are Right On Track!! Social Media is where the people are that is a fact!! Consistent action there means more people to talk to each and everyday!!

      Thanks for the Awesome Comment, I do appreciate it.. Chery :))

  6. says

    Creating a WordPress blog is a great way to get started, to build a strong online presence. It is not rocket science! Setting up and maintaining a blog is easy these days, thanks to wonderful CMSs. Nice to see you listing that point here.

    At the end of the day, consistency is all that matters. It is all about sharing knowledge, helping out others and thus earning a name and reputation for oneself online. And all this has to be done with consistency. Without it, the results won’t last long, I guess.

    Good read, Chery! :)

    I found the link to this article on Kingged.


    • says

      Hello Arun! I think we are all getting this one HUH? Consistency Is KEY! You can get your Social Media site and blog set up but if you don’t take action NOTHING is going to come of it Right?

      I have to laugh at people I help them set up a blog and they just think traffic is going to appear WOWSY! As we know it doesn’t happen this way.. Consistent ACTIONS Not Once but over and over again..

      Thanks for the visit and the comment, I do appreciate you.. Chery :))

  7. says

    Hi Chery,

    Did I hear you raised consistency? And for that being key? That is great. Consistency can’t be taken away at all in one’s quest to building a brand.

    A good name they say is better than riches so is a good brand and that of course isn’t achieved on a silver platter.

    I found this on

    • says

      Hey Emmanuel! Yes I guess I have stepped up and raised my consistency! That was the question RIGHT? I am taking things to the next level with my branding and helping others to learn how to the same and Loving every minute of it!!

      Thanks for adding to the conversation here today I do appreciate it!! Chery :))

  8. says

    Hi Chery ,

    Earlier internet was a locus for entertainment and hangout with friends. But, now Internet has a major role to be played in marketing and business. Branding yourself and your blog can make you stand out of the crowd .Without branding it’s really difficult to survive in this competitive business world.
    Active Social media presence is really the success key to branding. And yes, helping others and providing great tips would also do great. I agree with all the points your listed.

    Thanks :) Good read. Keep writing, I’ll be around :)

    • says

      Welcome to my Blog Sourav! You have said it all my friend! Times have changed that is for sure no more home parties that’s for sure HUH? Everything is done online and if you don’t add your personal touch to things nothing will happen NOTHING! There are all sorts of tool out there to help you but you need to learnt he right way to use them. You have your Pictures, Your Banners, Your about sections, Video’s the list just goes on and on.

      These are all necessary steps to take as you have stated if you are to survive in this competitive business world. Thanks for the comment and the visit and I do hope to see more of you here.. Chery :))

  9. says

    Nice post Chery:

    Certainly giving all you can and being a person of service is a proven
    long term recipe for major success! No matter what the endeavor is!

    I also like what you shared about doing videos. creating Power Point
    videos that you simply narrate is certainly a viable way to ease into video
    until you feel comfortable enough to be seen in front of the camera.

    But just consistently getting your “how to” problem solving content out there is a fabulous proven way to build your online brand identity. Thanks for sharing!

    • says

      Wooo Hooo Hello Mark So nice to see you back so soon!! Great comment my friend Yeppers Consistency is KEY!! Thanks for the Awesome comment, I am curious to find out if you are doing video marketing or not?? So nice to see you here again.. Chery :))

  10. says

    I am often referred by contacts to their blogs on third party platforms where they earn commissions for signing others up. Some have great content but it is wasted. These type of programs may be good for extra income but their blogs do nothing for your reputation or your own brand identity. I know a few who are successful with these programs but they don’t use the blog feature at all. Why? They have used their own self hosted blogs to get known and trusted.

    How many of those who do not run their own blog, connected to their own wider social network presence, will give up because they don’t succeed?

    • says

      Hello Sue! Now this is an interesting comment my friend! I think alot of these people will end up giving up. Hum Did that make sense? I get it, that’s the sad part HUH? Thanks for adding to the conversation here today.. Chery :))

  11. says

    great post you have here to encourage others to Brand themselves as they wish to.. yes, you done a great job and I know you will continue to add more value to the world doing what you love.

    I found out something interesting the other day about branding.. do you know that when you work on Branding your self on social media (as you are suggesting here) you actually work to improve in all what you do, say and think? I remember sharing these type of words before.. but I must say, I never put the two and two together to benefit myself while working on Branding.. so now you know and smile once again for learning something new and if you already knew about it, well, I will be smiling hahah :-)

    Be well.

    • says

      Hello Nick! Oh Yes Social Media is where the action is my friend! I Love it, I am meeting and Yes talking with more people then I ever have so of course how can we not be improving Right? Thanks for the wonderful comment as always. looking forward to talking to you soon.. Chery :))

  12. says

    Hi Chery
    I fully agree with you
    Consistency is the keyword here
    A well presented post
    But my worpress page is not
    working with this,
    I tried with my blogger page
    there too some 404 issue showing
    I do not know what to do
    Anyways thanks for sharing this
    May you have a wonderful week ahead :-)
    Keep informed
    ~ Philip

    This comment I posted at – the content syndication and social networking website for Internet marketers.

    • says

      Hey Philip Sorry you were having problems my friend! Weird!! So You Did Or You DID NOT get to read my post? You did leave a comment So I guess I am a little confused about what you are saying here..

      HUM?? Well Thanks for the visit and the comment.. Chery :))

  13. says

    Excellent advice Chery – all solid points but I think consistency is one area people tend to take for granted. It’s not just consistency in what you say and post, but with your colors, images and profiles. To do that right you have to first become very clear about your brand yourself and what words and images you want people to associate with your name. Thanks for the great tips!

    • says

      Hello Marty! You are so right, there is so much to consider when branding yourself, As you have stated your should be consistent with your image, tag lines and anything else you want associated with your name. Thanks for the wonderful comment It is Always so nice to see you here. Chery :))

  14. says

    Hi Chery Schmidt
    Vow, watta wonderful tips you mentioned in this post for creating online brand identity. It is right just creating it is not enough but to maintain it while following all branding parameters is equally important. One has to make his voice heard and to make his presence feel in a huge crowd. It shows how much authority you have of your niche and to what extent you can be an inspiration for others to feel your presence.
    Thanks a lot for sharing this wonderful post which comprehensively covered all the main points related to creating online brand identity.

    • says

      Hello Mi Muba and Welcome to my blog! I am happy to see that you did indeed get some value out of my post, of course this is the reason behind writing it in the first place Right? Thanks for the comment and visit, I do hope to see more of you here.. Chery :))

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